FIFA, also known as FIFA Football or FIFA Soccer, is a series of association football video games or football simulator, released annually by Electronic Arts under the EA Sports label. Football video games such as Sensible Soccer, Kick Off and Match Day had been developed since the late 1980s and already competitive in the games market when EA Sports announced a football game as the next addition to their EA Sports label. The Guardian called the series “the slickest, most polished and by far the most popular football game around.” As of 2011, the FIFA franchise has been localised into 18 languages and available in 51 countries. Listed in Guinness World Records as the best-selling sports video game franchise in the world, by 2018, the FIFA series had sold over 260 million copies. It is also one of the best-selling video game franchises.