An Internet celebrity (also known as an influencer, cyber star, wanghong, key opinion leader (KOL), Internet personality, online celebrity, blogebrity, or micro-celebrity) is a celebrity who has gained or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Companies may recruit Internet celebrities for influencer marketing to advertise products to their fans and followers on their platforms. Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they may be crucial influencers or multipliers for trends in genres including fashion, technology, video games, politics, and entertainment.

Fyre (2019) and Fyre Fraud (2019) Review
Your Fyred Fyre: 8 out of 10 and Fyre Fraud: 8 out of 10: Two documentaries covering the now infamous Fyre Festival in the Bahamas. […]