An Internet celebrity (also known as an influencer, cyber star, wanghong, key opinion leader (KOL), Internet personality, online celebrity, blogebrity, or micro-celebrity) is a celebrity who has gained or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Companies may recruit Internet celebrities for influencer marketing to advertise products to their fans and followers on their platforms. Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they may be crucial influencers or multipliers for trends in genres including fashion, technology, video games, politics, and entertainment.