The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on a series of superhero films, independently produced by Marvel Studios and based on characters that appear in American comic books published by Marvel Comics. (Wikipedia)
It’s all the other wonderful stuff that makes the movie. Director Scott Derrickson isn’t afraid to let his imagination run wild everything from acid trips to body horror to Inception called and they want their movie back is featured.
Better than you remember it? Yes, it still holds up, and it is better than I remember. A massive hit at the time I think it is often forgotten when we talk about iconic films from that era. Well worth the rewatch.