Prince of Persia is a video game franchise created by Jordan Mechner. The franchise is built around a series of action-adventure games focused on various incarnations of the eponymous Prince from ancient and medieval Iran. The games have been developed and published by several different companies. The first two games in the series, Prince of Persia and Prince of Persia 2: The Shadow and the Flame, were published by Broderbund. Prince of Persia 3D, the first to use 3D computer graphics, was developed by Red Orb Entertainment and published by The Learning Company on PC, and developed by Avalanche Software and published by Mattel Interactive on Sega Dreamcast. Ubisoft began developing and publishing the series in 2003 with Prince of Persia: The Sands of Time.